Card 1
Term
Market Research
Definition
Gathering information about consumers' needs
Card 2
Term
Target Market
Definition
Specific group aimed for a product
Card 3
Term
Branding
Definition
Creating a unique image for a product
Card 4
Term
4 Ps
Definition
Product, Price, Place, Promotion
Card 5
Term
Segmentation
Definition
Dividing market into distinct groups
Card 6
Term
Positioning
Definition
Establishing a product's image in the market
Card 7
Term
Value Proposition
Definition
Promise of value to be delivered
Card 8
Term
Digital Marketing
Definition
Promoting products using digital channels
Card 9
Term
Advertising
Definition
Paid promotion of products
Card 10
Term
Public Relations
Definition
Managing public perception of a brand
Card 11
Term
Sales Funnel
Definition
Stages a customer goes through before purchase
Card 12
Term
Customer Retention
Definition
Keeping existing customers
Card 13
Term
Market Share
Definition
Portion of a market controlled by a company
Card 14
Term
SWOT Analysis
Definition
Strengths, Weaknesses, Opportunities, Threats
Card 15
Term
USP
Definition
Unique Selling Proposition