Our Team
The people behind CogCards: blending creativity, research, and passion to make learning smarter.
Clara Holst
I'm a Cognitive Science student at Aarhus University with a passion for combining research in learning and memory with practical tools for education. My work blends data science, AI, and human-centered design to create engaging, effective learning experiences.
With years of teaching experience, from supporting students with special needs to mentoring gifted youth, I am committed to making complex topics clear, accessible, and inspiring.
CogCards grew out of my interest in applying cognitive science to help people learn smarter, not harder. Through this project, I aim to turn evidence-based memory techniques into interactive, enjoyable study tools.
Additionally, I am also a member of "The Kitchen", Aarhus University's startup hub, where I develop CogCards in an inspiring environment that encourages creativity, innovation, and collaboration. Being part of this community allows me to exchange ideas with other students and entrepreneurs, test new approaches, and gain valuable feedback.
Laura Kruuse
I bring a creative eye and artistic sensibility to the CogCards team, inspired by my interest in painting, photography, and graphic design. Creativity has always been a personal passion and a way for me to explore ideas visually.
At CogCards, my focus is on shaping a clear and consistent visual identity across the platform. I enjoy finding ways to make complex educational concepts feel more approachable through visuals that are simple, intuitive, and engaging. I approach every project with curiosity and care, drawing from years of personal exploration in the arts. Whether through color, composition, or layout, I aim to create an experience that feels both functional and visually appealing.
What excites me most about this work is knowing that thoughtful design can make learning more enjoyable and inspiring. Being part of CogCards allows me to grow creatively while contributing to something meaningful. It is rewarding to see how my artistic perspective helps support the team’s vision and shapes a platform that reflects both innovation and imagination.
History of CogCards
CogCards started as a college project in the subject "Applied Cognitive Science" during my 2nd semester of the bachelor's degree in Cognitive Science at Aarhus University.
Original Project Abstract
CogCards: Transforming Memory and Learning with Flashcard Games
Investigating Memory Techniques, Cognitive Biases and Gamification Strategies to Optimise Learning Processes
This research examines the underutilization of flashcards (Golding et al., 2012) and the prevalence of procrastination among students (Klingsieck, 2013), focusing on memory problems and lack of motivation as primary obstacles to effective learning. Flashcards have proven to be a powerful learning tool (Kornell, 2009), significantly enhancing comprehension and encouraging consistent, effective learning due to their accessibility. However, despite their potential, many students do not fully utilise flashcards appropriately, often hindered by cognitive biases like the fluency illusion (Karpicke & Roediger, 2008) and struggles with procrastination.
To address these challenges, we developed CogCards, an interactive platform that gamifies the learning process through scientifically-backed techniques (Hamari et al., 2014). The project combines cognitive science principles with practical application, creating tools that enhance motivation, engagement, and retention. Digital flashcard implementations have shown particular effectiveness for learners at lower proficiency levels (Ashcroft et., 2018), and CogCards builds on this foundation by incorporating educational theories that foster active recall and comprehension (Dunlosky et al., 2013).
Keywords: Flashcards, Memory, Cognitive Biases, Procrastination, Gamification
Key References
- Ashcroft et al. (2018). Digital flashcard L2 Vocabulary learning out-performs traditional flashcards
- Dunlosky et al. (2013). Improving Students' Learning With Effective Learning Techniques
- Golding et al. (2012). The Use of Flashcards in an Introduction to Psychology Class
- Hamari et al. (2014). Does Gamification Work? – A Literature Review
- Karpicke & Roediger (2008). The Critical Importance of Retrieval for Learning
- Klingsieck (2013). Procrastination
- Kornell (2009). Optimising learning using flashcards
What began as a semester project has evolved into a comprehensive learning platform. The initial research revealed crucial insights about learning behaviors and cognitive barriers, which directly informed CogCards' development. By addressing both the psychological and practical aspects of learning, we've created a tool that helps students overcome procrastination while improving knowledge retention.
What Learners Say
Join thousands of students who have transformed their study habits with CogCards
CogCards has been a lifesaver during my exam preparation. The games make studying fun, and I've noticed a significant improvement in my retention of key concepts.
I love how I can create my own flashcard decks or access decks created by other users. It's made studying so much more efficient!
The mini-games are addictive! I find myself studying for hours without even realizing it. The science behind the platform really works.